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How to Realize the Development of the Lock Industry towards E-commerce Channels - Zongyi Hardware
2023-07-10
With the rapid growth of China's economy, China has become the world's largest producer and consumer of locks. The gradually improving growth of the lock industry is certainly commendable, but Chinese lock industry people still need to recognize the reality of the industry: although China is a big lock country, it is not a strong lock country, and those expensive "foreign" locks are still "imported". Facing the future, China's lock industry needs to forge ahead, break free from the quality cancer of "opening multiple locks with one key", and transform into a "powerful leader".
Developing e-commerce in the lock industry
In the era of the internet, various innovative applications based on the internet have shown value to more and more traditional industry merchants. The layout of e-commerce has also become a pioneer force for the lock industry to enter online innovative marketing. Through the Internet platform, the construction of mobile phone clients has effectively expanded Marketing channel for the entire industry, reduced publicity costs, quickly established market reputation, and formed a strong market leadership. So how should the lock industry layout its e-commerce channels?
Firstly, we need to learn from the mass consumer goods industry
There are several aspects that the lock industry can learn from the fast-moving consumer goods industry: firstly, it is necessary to have a practical understanding of consumers, which can be achieved through scientific market research like Procter&Gamble; Secondly, it is important to attach importance to visual marketing and try to enhance the first impression of the product as much as possible. For fast-moving consumer goods, a lot of effort is usually put into the outer packaging. For security e-commerce, the key lies in the overall design of the store and the improvement of the product details page. This is the most important way for consumers to understand the product, while fully utilizing visual impact, color harmony Page layout and humanistic copywriting to enhance users' impression of browsing the page; The third is to break through the traditional pattern of thinking, conduct full network marketing on the Internet, and engage in social hot topics to obtain high exposure.
Secondly, we need to create product selling points
The so-called selling point is actually to explore products to impress customers' unique core interests. This requires a dedicated team to conduct in-depth analysis of user needs before the development of each product, understand the rigid requirements of ordinary households for monitoring products, study customer expectations, from the stylish and simple design of the body to the convenient and simple application system, and even technical breakthroughs in protecting user privacy issues, To provide products with an ultimate user experience. Locks are the most commonly used and common product, and their usage, appearance, price, and other factors will affect consumers' choices. They will be the mainstream of future products with "good appearance and easy to use".
Thirdly, improve user experience
The online transaction process of e-commerce lacks experiential consumption. The product cannot be touched or touched, and only the product and instructions are provided during the delivery to receipt process. Users do not enjoy more professional security services, resulting in low trust and viscosity, which is not conducive to the formation of secondary consumption. At the same time, the coordination of offline after-sales service is also the most concerning issue for consumers. The most taboo thing is that some e-commerce companies do not carefully develop and produce high-quality products that meet user needs, but instead modify the original engineering machines and sell them directly to online consumers under the banner of "civilian security", resulting in a very poor user experience. After a long period of market exploration, research, and analysis, currently popular products in the market generally meet the characteristics of full wireless, intelligent learning pairing, and flexible networking. Through these functions, users can experience the joy of wireless DIY with their families and truly enjoy the benefits that the product brings to their families.
Therefore, lock products should also fully consider consumer experience, and on e-commerce platforms, attention should also be paid to cultivating consumer reputation.
Zongyi Hardware Co., Limited is a company which is specialized in development, design, production and distribution of door and furniture hardware since 2015.
With victor and vision, we have the capability of professional subsidiary processing plants in Guangzhou, Foshan, Jiangmen city and other areas.
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